Google Business Profile Performance API

Name: Business Profile Performance API
Brand: Google Business Profile Performance API
Availability: InStock

✓ Official Vendor SpecAnalyticsBusiness Intelligenceoauth23 Endpoints

Install Jentic One Beta

Connect the Business Profile Performance API to your agent

Jentic One is a self-hosted execution layer for AI agents. It lets your agent call the Business Profile Performance API, or any other public or private API you need. You set the rules, the agent never sees your credentials, and every call is logged.

Two steps, two machines. Install the instance in a safe environment, then register your agent from wherever it runs.

Step 1: Jentic One Host machine

# On the machine that will host your Jentic One instance:
curl -fsSL https://raw.githubusercontent.com/jentic/jentic-one/main/tools/install.sh | sh

Step 2: Agent machine

# On the machine where your agent runs (keep this separate from the instance):
curl -fsSL https://raw.githubusercontent.com/jentic/jentic-one/main/tools/install.sh | sh
jentic register       # connects your agent to your Jentic One instance

Jentic One is in public beta. The setup above keeps your agent separate from the instance, which is what you want before using real credentials: an agent running as the same OS user as Jentic One can read its stored keys directly. Just evaluating? A single local install is fine to start. See the secure deployment guide for the tiers.

Capabilities

What an agent can do with Business Profile Performance API.

Fetch a single daily metric time series for a Business Profile location over a chosen date range

Fetch multiple daily metric time series for one location in a single call to reduce round trips

Retrieve monthly search-keyword impression counts that drove customers to a location

GET STARTED

Start building with Business Profile Performance API

Explore with Jentic

View OpenAPI Document

For Agents

Pull daily and monthly performance metrics - calls, views, direction requests, and search-keyword impressions - for verified Google Business Profile locations.

Use for: Get daily call counts for a Business Profile location, Retrieve direction-request metrics for the last 30 days, Find which search keywords drove impressions to my Business Profile, List monthly impression counts by keyword for a location

Not supported: Does not handle profile edits, review responses, or post publishing - use for reading location performance metrics only.

Use Cases

Patterns agents use Business Profile Performance API for, with concrete tasks.

★ Multi-Location Performance Dashboards

Agencies and franchise operators ingest daily call, direction, and impression metrics for every location they manage and render them in a single dashboard. Using fetchMultiDailyMetricsTimeSeries returns several metrics in one round trip, which keeps API quota usage low even across hundreds of locations. Most teams refresh nightly into a warehouse and visualise in Looker or BigQuery.

Call /v1/locations/12345:fetchMultiDailyMetricsTimeSeries with dailyMetrics=CALL_CLICKS,WEBSITE_CLICKS,BUSINESS_DIRECTION_REQUESTS for the last 28 days and return totals per metric.

Search Keyword Insights for Local SEO

Local SEO specialists use the searchkeywords/impressions/monthly endpoint to see which queries are surfacing each location in Google Search and Maps, then prioritise content and category tuning around the top queries. The endpoint returns up to the trailing 6 months of monthly keyword impressions per location, suitable for trend analysis.

Retrieve the last 3 months of search-keyword impressions for location 12345 and return the top 10 keywords by impression count.

Operations Alerts for Drop-offs

Operations teams monitor day-over-day calls and direction-request metrics to detect anomalies such as a sudden drop after a profile edit, a category change, or a Google policy action. Alerts are triggered when daily metrics deviate beyond a threshold versus the trailing 14-day baseline. The API's daily granularity makes this practical without scraping the Business Profile Manager UI.

Compare yesterday's CALL_CLICKS for location 12345 to the trailing 14-day average and flag if it dropped more than 50%.

AI Agent Local Marketing Reporter via Jentic

An AI agent through Jentic pulls Business Profile Performance metrics on demand for a marketing manager, summarising the week's keyword impressions, calls, and direction requests across a portfolio of locations. Jentic isolates the OAuth token and exposes the three endpoints as named tools that the agent can call without parsing the discovery document.

Through Jentic, search the businessprofileperformance_get_daily_metrics operation, load its schema, and execute it for location 12345 with dailyMetric=CALL_CLICKS over a 7-day window.

Key Endpoints

3 endpoints — the google business profile performance api exposes daily and monthly performance metrics for verified business profile locations, covering search impressions, map views, calls, direction requests, website clicks, and search-keyword impressions.

METHOD

PATH

DESCRIPTION

GET

/v1/{+name}:getDailyMetricsTimeSeries

Fetch a single daily metric time series for a location

GET

/v1/{+location}:fetchMultiDailyMetricsTimeSeries

Fetch multiple daily metrics for a location in one call

GET

/v1/{+parent}/searchkeywords/impressions/monthly

Retrieve monthly search-keyword impressions for a location

GET

/v1/{+name}:getDailyMetricsTimeSeries

Fetch a single daily metric time series for a location

GET

/v1/{+location}:fetchMultiDailyMetricsTimeSeries

Fetch multiple daily metrics for a location in one call

GET

/v1/{+parent}/searchkeywords/impressions/monthly

Retrieve monthly search-keyword impressions for a location

Why Jentic?

Three things that make agents converge on Jentic-routed access.

Credential isolation

Your Google OAuth refresh token scoped to business.manage is stored once, encrypted, by your own Jentic One instance and injected at execution time. The agent receives only short-lived scoped access tokens and never sees the refresh token or client secret in its prompt, logs, or context.

Intent-based discovery

Agents search Jentic by intent such as 'get daily call metrics for a Google Business Profile', and Jentic returns the fetchMultiDailyMetricsTimeSeries operation with its parameter schema so the agent calls the right endpoint without browsing the reference docs.

Time to first call

FAQs

Specific to using Business Profile Performance API through Jentic.

What authentication does the Business Profile Performance API use?

It requires OAuth 2.0 with the business.manage scope on a Google account that owns or manages the target Business Profile location. Through Jentic, the OAuth refresh token is stored encrypted in your Jentic One instance and the agent only ever holds short-lived access tokens scoped to the call.

What metrics can I retrieve with the Business Profile Performance API?

Daily metrics include BUSINESS_IMPRESSIONS_DESKTOP_MAPS, BUSINESS_IMPRESSIONS_DESKTOP_SEARCH, BUSINESS_IMPRESSIONS_MOBILE_MAPS, BUSINESS_IMPRESSIONS_MOBILE_SEARCH, CALL_CLICKS, WEBSITE_CLICKS, and BUSINESS_DIRECTION_REQUESTS. Monthly search-keyword impression counts are available via /v1/{parent}/searchkeywords/impressions/monthly.

What are the rate limits for the Business Profile Performance API?

Google enforces a per-project quota that defaults to several hundred requests per minute. Fetching multiple metrics in a single fetchMultiDailyMetricsTimeSeries call is the standard pattern for staying inside quota when reporting across many locations.

How do I get keyword impressions through Jentic?

Use the Jentic search query "google business profile keyword impressions" to discover the searchkeywords.impressions.monthly operation, load its schema, and execute it with the parent location resource and the desired monthlyRange. Run pip install jentic to get started.

How far back does the Business Profile Performance API go?

Daily metrics are available for roughly the trailing 18 months and monthly search-keyword impressions for the trailing 6 months. Older data is not available through this API and must be archived by the caller if longer history is needed.

Is the Business Profile Performance API free?

Yes, there is no per-call charge from Google. Standard Google Cloud project quota applies and higher limits can be requested through the Cloud console.

Can I limit what my agent is allowed to do with the Google Business Profile Performance API?

Yes. Because you run Jentic One yourself, your own rules decide which of the three operations the agent may call and which OAuth credential it uses. Since this API carries the location in the URL path, you can pin the agent to a single location's metrics so it only reads that location's getDailyMetricsTimeSeries, fetchMultiDailyMetricsTimeSeries, and monthly search-keyword impressions and nothing else. All three endpoints are read-only, so even with access the agent can pull performance data but cannot edit the profile.